Student Organizations

Beyond in-class learning, Zimpleman marketing students may participate in a variety of student organizations and activities.

American Marketing Association

Drake's chapter of the American Marketing Association in the Zimpleman College of Business is a nationally affiliated collegiate chapter dedicated to the professional development and education of future marketing professionals. The group hosts monthly events featuring prominent regional and national professional marketers. Zimpleman AMA members attend seminars and field trips and are involved with philanthropic activities. Zimpleman's AMA hosts an annual Speed Networking event that provides students with the opportunity to meet over 50 marketing professionals.

AMA members have participated in the creation of integrated marketing communication strategies for Coca-Cola for over 14 years. This has been a signature opportunity to put students' talents before regional and national executives and influence many of the promotion strategies of Coca-Cola products.

Murphy Cup

The Murphy Cup, held annually since 2014, provides an intensive weekend experience in which marketing students put their skills to work in a competitive setting. In partnership with Creighton University, a firm provides a marketing challenge, and teams of students present their solutions to the firm's executives.